While Dove may have its campaign for Real Beauty for women, here’s a group of men who decided to mock fashion’s own ideals and objectification of men at an Abercrombie & Fitch store.

Part of an improv stunt, 111 men have gathered together to pull a stunt in NYC’s Abercrombie & Fitch store by shopping without their shirt on. For those unfamiliar with A&F’s gimmick, the provocative American store hires male models to stand in the store half naked and well sculpted. You can read about the whole event on their special blog post.

[youtube=http://www.youtube.com/watch?v=jdeBp8J0rqs]