H&M Prepares for Cavalli

On Nov. 8th, Roberto Cavalli’s collection will be released to the mass public in all H&M stores in and around the Montreal area. On H&M’s official website, we can really experience the full blown campaign advertisement of Cavalli’s collection, from surfing through the collection, to the 90 sec. commercial, to still ads, to reading his blog, and a 6 min. video interview splashed on full screen. Here we see Cavalli in a typical italian manner, cigar in hand, a deep Italian accent (with English subtitles in case you can’t understand him), large jewelry, and an open black collar shirt. He rattles on about his experience with H&M, how he went about creating his collection, who it is for, and who should be wearing his clothes.

Get Ready To Rumble

A word to the wise, if you even think about lining up only an hour before the doors open on Thursday, think again. In the past and around the world, shoppers experienced a shocker when they found a huge lineup outside H&M’s doors as early as 5 in the morning.

In 2005, it was Stella McCartney. Liz Jones from the Evening Standard in London covered her experience at H&M. She arrived 8am, the doors didn’t open until 9am and already there was a monstrous lineup. One nanny had arrived at 6:30am to buy a pair of trousers and a black dress. Most already knew what they were buying, some grabbed whatever they could and by 9:10am, the store was empty.

In 2006, Viktor & Rolf released their collection in New York, Kendall Herbst from New York Magazine described shoppers literally at war with one another. Women grabbing armloads of clothes and they didn’t care what they were getting. Shoppers sprinting, spinning, swapping, hell, it was chaos.

So if you have an eye on that leopard print silk dress, you better know your size and you better arrive early. Take no prisoners!

H&M stores around Montreal

All stores open between 10am and 9pm.

Rockland Centre
Galerie D’Anjou
Fairview Pointe-Claire
Mail Champlain
Carrefour Laval

**Please note that Cavalli’s collection will only be available at the Rockland Centre, sorry about that!