I read this appalling article online from the Toronto Star about how we’re in dire economic times, and that it was time to look for some cheap fashion.

What’s the most insulting part of the article was this:

Funny thing, though, this looming recession. As bad it gets, economists and retail anaylsts predict this one will be different from years past. We’ll have never looked so good. The recent explosion of “fast fashion” has retailers like Joe Fresh, Wal-Mart and H&M in a race to introduce trendy and basic apparel for less and less. Thank you, China, Vietnam, India, Cambodia.

Seriously? Have you no shame? I was waiting to read about a worker who’s working 10 cents an hour and how fast fashion is an epidemic we should try to avoid not encourage! You would think that very last phrase was sarcastic. It wasn’t. It was seriously thanking them as the rest of the article dives on how to shop for 5 outfits for less than $100.

I do consciously think about the stuff I buy, and I feel guilty when I buy something made in China, but it’s because of this that I spend much less. Sure I may tout the opening of a store here and there and touring high end places like Chanel, but I am not encouraging in any way to purchase ANYTHING. Sure the purchasing is left to your discretion, it’s your money, do what you want as long as you know what you’re going into. But to blatantly tell people “Hey I know this thing’s made from Cambodia and that workers suffer, but I get to save me some dollars cause times are ‘hard’ over here.” Give me a break.

I find this article to be heartless. Shame on you Toronto Star.

While competitors like Forever 21 stock up with new duds within 6 week intervals, Zara packs in new styles twice a week. Collections are kept small to minimize losses on flops and capitalize on exclusivity when they sell out. You can say that they’ve created the fast fashion model and turned it into a multi-million dollar business and lots of companies are catching up quick.

Just another growing problem in fashion globalization. Soon you’ll be able to get new fashion every single day. I give it about 5-10 years before fast fashion goes out of hand.

Today is Hi-Speed.

And tomorrow: Ludicrous Speed!