A Fashion Book for Smart People
This book should be a lesson to everyone. In fact, I think it should be mandatory for anyone with a serious interest in fashion to read this amazing book that I gobbled up in a mere 3 days.
“The End of Fashion,” written by veteran Wall Street Journal reporter Teri Agins, feels like the equivalent of 100 NY Times or Wall Street Journal articles. Journeying through several examples of popular fashion designers, she shows an evolution in the business of fashion up until the very end of the 1990s. From the flamboyant Isaac Mizrahi to the brutally honest persona of Zoran, she details in great lengths of the struggles of fashion businesses throughout the last 20 years.
Establishing a fashion brand is more than crafting designs. In today’s standards, you have to be as much as a savvy salesman with great marketing skills in order to break even in the industry. Fashion magazines will rarely give you a look of the other side of the moon. Should you wish to further expand your knowledge on fashion, pay attention to the business section of your newspaper, you might find some interesting tidbits.
What I loved about this book are some of the spectacular failures and shortcomings of powerhouses who thought they would be unstoppable.
Haute Couture Not For The Bourgeoisie
From January 21rst to January 24th, the Haute Couture Spring-Summer 2008 show will go on once more in Paris.
Now, people often ask “What’s the difference between Haute Couture and Pret-a-porter?”
Well, quite a lot. Namely, Haute Couture is not catered to the mass audience but rather an exclusive and very rich clientele. The very rich are very few and in between, even celebrities only cover a fraction of the truly rich people in the world. Haute Couture involves custom-made tailoring and only uses fabrics of the highest quality. More often, they are less publicized in commercial fashion as the price range of their pieces is not made for the average household income.
In the world of luxury however, the houses recognized as Haute Couture by the Federation Francaise De La Couture in Paris are very few, 11 to be exact. They would be Christian Dior, Chanel, Adeline Andre, Christian Lacroix, , Givenchy, Dominique Sirop, Emanuel Ungaro (read more about Ungaro’s newly appointed young head designer at the Business of Fashion Blog), Franck Sorbier, Jean-Paul Gaultier, Maurizio Galante, Anne Valerie Nash. This is the current list as of 2007, among the former members include Balenciaga and Lanvin. If some of those names don’t seem familiar to you, it’s because you and I are not part of the social elite and the ultra rich to have heard about them 
There are strict protocols to become a real Haute Couture House. But you’ll find much more information about why Haute Couture has become what it is today at Fashion-Era.com.
These houses are the only exception to their low-profile colleagues as Haute Couture shows in Paris are one of the most coveted media events next to Fashion Week.
I find these shows to be a designer’s fantastical carousel of art pieces more so than realistic wear. John Galliano in particular for his fantastical theatrical shows, especially his Spring 2007 collection. I think for Haute Couture you’d have to really see the collection with an open mind.
[youtube=http://www.youtube.com/watch?v=CxanlY0EvY4&rel=1]
