A Fashion Book for Smart People
This book should be a lesson to everyone. In fact, I think it should be mandatory for anyone with a serious interest in fashion to read this amazing book that I gobbled up in a mere 3 days.
“The End of Fashion,” written by veteran Wall Street Journal reporter Teri Agins, feels like the equivalent of 100 NY Times or Wall Street Journal articles. Journeying through several examples of popular fashion designers, she shows an evolution in the business of fashion up until the very end of the 1990s. From the flamboyant Isaac Mizrahi to the brutally honest persona of Zoran, she details in great lengths of the struggles of fashion businesses throughout the last 20 years.
Establishing a fashion brand is more than crafting designs. In today’s standards, you have to be as much as a savvy salesman with great marketing skills in order to break even in the industry. Fashion magazines will rarely give you a look of the other side of the moon. Should you wish to further expand your knowledge on fashion, pay attention to the business section of your newspaper, you might find some interesting tidbits.
What I loved about this book are some of the spectacular failures and shortcomings of powerhouses who thought they would be unstoppable.
