When Email Fashion Blasts Don’t Work
Dear BCBG,
I do love the dresses you have and the ultra cute shoes and accessories that give that little bit of glam. I love visiting your stores, and I love what you’ve done with the new flagship on Ste-Catherine.Your website is top notch and you’ve got the online magazine à la Net-a-porter down to great looking editorials.
However, sending me email blasts of yet another sale every single day will not entice me to purchase from your online store. I don’t care how nice your email creatives are.
If you want an effective email campaign, try sending at most once a week of your promotions. And if there’s a sale, it’s better to simply send at most 2 global campaigns to your lists: one to announce, and one to remind. There’s no need for you to send me an email every day. It’s pointless and it’s spamming my inbox.
It’s email marketing 101. If you were a consumer, would you want to get an email from your favorite brand every day? I don’t think so.
Sincerely,
Dahlia
The Misuse of the word “Haute”
As a native French speaker, I find it disturbing that the misused association with the French word “haute” and “hot” as somehow phonetically similar.
“Haute” is of course referenced to “Haute Couture”, by definition it means “high end” in the context of fashion. When we enunciate the original french way, it sounds like “o-tuh” with a brief “t” at the end. So if you know any basics in French, “Haute” and “hot” do not sound alike at all.
So when I see things like the recent J.Crew ad of “Haute for the Holidays” or at Vitamin Daily, it just rings terribly ugly. “O-tuh for the Holidays” which clearly tries to make an allusion to “Hot for the Holidays” by trying some alliteration. Are they trying to saying “Haute” in a German accent? “How-tuh”?
Either way, fashion advertisers maybe should play a round of Boggle in order to get words that actually sound similar and not embarrass themselves with silly play on words that don’t work. There’s nothing wrong in inventing words like “Freakonomics” or having funny alliterations like “Beads for Boobies.” I’m not a language police, but it’s annoying to see a French word made like it sounds similar to another word when it clearly doesn’t.
Otez-moi ça! C’est débile!
New Crowd Control Rules for H&M’s Jimmy Choo Collection
Based on previous designer collection frenzy at H&M, this year’s Jimmy Choo Collection will be handled differently.
Fashionistas prepare yourselves.
According to a friend of mine who works for the Swedish giant retailer at the downtown Ste-Catherine location, there will be massive crowd control from the get-go. Everyone who lines up before the doors will receive a color-coded bracelet, each bracelet will allow shoppers to shop for only 10 minutes before they are kicked out. Thus limiting only a certain number of people to shop within the new Jimmy Choo collection, and avoiding nasty catfights.
Shoppers are NOT allowed to select 2 of the same items, which will prevent eBay scalpers from reselling the goods at a stratospheric amount.
This will probably mean that a long lineup will mean a long wait. But for the sake and sanity of H&M workers and everyone beside them, I think the company has taken good steps much like Uniqlo +J approach to give everyone a chance in getting a piece of the new limited collection.
Be prepared to fork out $275 for bags, and about $125-$175 for the shoes.
So the price range is about the same as you would shop at an Aldo or Nine West store for a pair of shoes. Are they worth it? I wonder.
Jimmy Choo hits select stores Saturday, November 14, 2009.
You can also take a look at Sonia Rykiel’s upcoming unpractical lingerie collection at Nitrolicious.
Image credit: H&M
Paper Dolls at Final Fashion
It happens a lot in fashion, we look back to old roots for inspiration and add a new spin on things. Designers do it all the time. But it’s not just designers who go back through time, sometimes it’s people like Danielle Meder (professional fashion illustrator), author of her popular blog Final Fashion, who has confectioned something really fun and retro.
The paper doll with exchangeable clothing. It’s harks to the times way before Barbie arrived.
She’s actually going to release a small premium paper doll book with designs of her favorite designer some time in November when she’s completed the set, along with a few free downloadable PDF versions. Like most things in fashion, vintage will always be new again.
Left: Designs by Brazen Hussy for Spring Summer 2010
Image credits: Danielle Meder of Final Fashion
Toronto’s The Bay Gets A New Room
Holding true to her promise, The Bay CEO, Bonnie Brooks has turned back the clock of time and has reintroduced an old department store favorite: The Room. Its predecessor, The St. Regis Room, was a high profiled destination for top end luxury designer brands such as Yves Saint Laurent, Courreges and Oscar de la Renta. Today, Toronto’s Flagship store had a $5 million makeover of it’s 3rd floor to introduce The Room, which will have designer brands that can’t be found elsewhere in Canada.
Given the luxe profile Toronto’s flagship got, we can only hope Montreal’s can be just as nice. There is no word yet on revamping the Montreal flagship though.
Image credits: The Globe and Mail
