‘The Social Network’, a first step on what could be fashion’s next frontier

Hollywood has made a biopic of Facebook creator, or so he claims, Mark Zuckerberg, called “The Social Network“. Perhaps not a person of interest for fashion enthusiasts, however…

What IS interesting though is casting into an already bright limelight, a young entrepreneur, a computer engineer as its star. Not exactly your typical run of the mill Hollywood star, Zuckerberg definitely would not make it on the cover of Vogue, but he will make it onto the cover of the New York Times.

I wonder, could Hollywood be the last frontier for fashion bloggers?

Amidst the print, tv and web media, there’s only one place left for fashion bloggers to conquer in the media world: film. It’s a natural progression really. Over the years, the fashion industry has grown accustomed in watching documentary films and bio pics about fashion houses and its designers, but we have yet to see a full blown, glamorous bio pic of a relatively young social media star, plucked out of nowhere, and cultivating a cult following online. True, fashion bloggers have not yet graced the covers of fashion magazines or any other magazine for that matter, but it’s only a matter of time until someone bedazzles the entire online world to the point that big media will have to feature them to sell copies. Could it be possible that having a bio pic made is the ultimate validation of the success of a fashion blogger? I’m scared to think of the possibilities.

What’s particular about The Social Network movie trailer is that it takes an intimate look at Facebook’s creator. The trials and error of a start up company and the painful consequences to success. What fashion bloggers have maintained quite well is their privacy. Sure, they share with everyone what they had for lunch and if they had gum stuck on their shoe, yet there is still a barrier that has not been crossed. Gossip of private relationships of fashion bloggers are rarely discussed, and the budding fashion media companies bought out by bigger corporations are often simply viewed as a routine business transaction. Fashion editors of these sites come and go, often we don’t really know of the politics or agendas behind these moves. Is it worth looking into? It could be interesting.

I would love to see someone creating a documentary about fashion bloggers and showing the public the metrics of how they came to be, what they’re about, and how it has changed the relationship between fashion and media today. No doubt the stars of today’s fashion blogosphere will include Scott Schuman, Garance Doré, Bryan Boy, Susie Bubble, Tommy Ton and Tavi, their legacy has already been written down as the first generation of fashion blogging stars who have broken the barrier to be invited to the front rows of fashion and couture shows as bloggers.

If “The Social Network” proves to be a success, Hollywood probably won’t be trailing to0 far behind for fashion bloggers. It’s only a matter of time until the fashion world discovers their diamond in the rough, a genius that will surely clench a permanent spot for fashion bloggers as a valid media portal into the fashion world.