When Email Fashion Blasts Don’t Work

Dear BCBG,

I do love the dresses you have and the ultra cute shoes and accessories that give that little bit of glam. I love visiting your stores, and I love what you’ve done with the new flagship on Ste-Catherine.Your website is top notch and you’ve got the online magazine à la Net-a-porter down to great looking editorials.

However, sending me email blasts of yet another sale every single day will not entice me to purchase from your online store. I don’t care how nice your email creatives are.

If you want an effective email campaign, try sending at most once a week of your promotions. And if there’s a sale, it’s better to simply send at most 2 global campaigns to your lists: one to announce, and one to remind. There’s no need for you to send me an email every day. It’s pointless and it’s spamming my inbox.

It’s email marketing 101. If you were a consumer, would you want to get an email from your favorite brand every day? I don’t think so.

Sincerely,
Dahlia