Louis Vuitton SS2010 Show On Facebook For 24hrs
Posted by Dahlia on October 7, 2009 · 2 Comments
Recently Louis Vuitton was deemed #1 on Digital IQ’s list of most competent fashion brand when it comes to new media and social media. The mega brand did not disappoint when it announced that it would show their Spring Summer 2010 collection via a world premiere on Facebook.
LV has a cult following on Facebook, it boasts 700,000+ fans, so to project a live fashion show through the popular site, they would have to devise a way to stream the video to thousands of fans simultaneously watching. But it seems there was nothing to worry about. The live video feed seemed like child play for LV.
As per my experience just this morning, I had very little trouble loading the video, and the show started on time, which is a feat because Marc Jacobs was known to start fashionably late. There were a few glitches where the feed would die, but nothing but a re-click on “Play” couldn’t fix. It was flawless. Fans could update their Facebook status and share it amongst LV fans as they watched the show.
In 15 minutes, the show was over. Such is a fashion moment. For those of you who have missed the show, you can view it on their Facebook page and rewatch it for 24hrs. It’s been a successful run, and a great step forward towards the future in fashion. Watching videos and sharing your thoughts simultaneously with others.
I didn’t get a chance to see it (as I just heard about it now), but that sounds like a really nice way to use web-based communities to generate interest. Somehow, this reminds me of performance art, the raw energy of it, its organic nature. From what you say it was simply runway images, not a full-out multimedia presentation (?), but still, it’s quite innovative. Anyway, you comment on it better than do, so I’ll stop here. Great job LV, and great job Dahlia, for the outstanding blog. Cheers!
Thanks Chris!
It was actually a full blown media presentation, they were streaming the runway show live on video, while we could leave comments. So I think it’ll keep getting better with social media from here on out.