Live McQueen Show Online - w/ Technical Difficulties
Posted by Dahlia on October 6, 2009 · Leave a Comment
As I partake in the online phenomenon of live streaming an Alexander McQueen Spring Summer 2010 show, it is unsurprising that even with all the buzz of fashion designers making their transition online, they have yet to grasp the technical end of web traffic.
More than previous years, the online presence of fashionistas has probably increased significantly. So for a superstar designer like Alexander McQueen to announce the world that he will be broadcasting his show live online in collaboration with SHOWStudio, it’s a big deal.
A very BIG deal.
So big that there are about 30 tweets a minute about the Alexander McQueen show as I type this. And this is not gushing about the clothes, this is about the live streaming site being down for the past 20 mins. Alexa.com has yet to release any info on just how much traffic the alexandermcqueen.showstudio.com site has generate, but it’s enough traffic to bring a site down, and Twitter is the only outlet where people can share their miseries with the woes of downed servers.
Democratizing a live fashion show to the public is a huge deal, and I think fashion brands should be aware that this will be generating huge peaks in traffic, and they better be prepared for it.
Louis Vuitton will be set to live stream their show through Facebook on Oct 7th at 8:30am EST, and I’m not sure if Facebook would be able to handle the traffic, since it’s not really an ideal platform for video streaming purposes. The Facebook page alone boasts over 700,000 Louis Vuitton fans, will the social media platform be able to handle the traffic? We will see tomorrow!
