Es-Tu Fashion 2.0?
Posted by Dahlia on September 29, 2009 · Leave a Comment
The fashion industry can get their first look at “Digital IQ”, a ranking report by LuxuryLab who has compiled data on the digital competence of the luxury industry. Included in the report are the world’s top fashion brands, but only two were able to break into the top 10 - Louis Vuitton (#6) and Ralph Lauren (#7).
The 37-page report cheekily gives a rating from “Feeble” to “Genius”, of which Apple tops the list (unsurprisingly) as the savviest of them all. According to Business of Fashion, the majority of fashion brands are clumped somewhere around the middle hover over “Average” and “Gifted”.
The brands are judged on online presence in new media such as Facebook and Twitter, and overall performance of their e-commerce website. Some of which don’t sell through their sites at all such as Chanel and Marc Jacobs.
Louis Vuitton is not a surprising winner in this category, as they are perhaps the only brand who keeps up to date with the market by being virtually everywhere, 24/7.
Ralph Lauren champions as the online retail guru, perhaps being one of the few brands who has adopted the QR codes for mobile phones, and establishing one of the most comprehensive e-commerce sites for all of its different brands.
It’s a fascinating read! You can download the Digital IQ pdf file here.
Montreal designers take note.
Image credit: LuxuryLab
