Wedding On A Budget? J.Crew Will Do

Oh, we’ve all heard how Michelle Obama loves J.Crew (secretly, I love J.CRew too) and that she doesn’t feel obligated to always wear high end outfits for public appearances. Which is fine, I have nothing against that. In fact, I love J.Crew’s updated preppy style ever since Millar Drexler, who helped put The Gap on the map, had taken over in 2003.

But imagine to my surprise when I came across this new section I had never noticed before…wedding dresses.

This niche retail industry always makes a killing every year because bride-to-bes would be willing to fork over a substantial amount for their fairytale dream gown. With Michelle Obama seriously putting the company on everyone’s fashion map, I find it pretty impressive that J.Crew has made such a move to take a chunk of this niche market. It’s a given now that compared to high end designers, J.Crew equates “affordable,” and women love the sound of affordable, even more so if it’s for a wedding gown.

Dresses are priced as low as $295(about the price of a BCBG cocktail dress) and and go as high as $2995.00 if one digs a multi-tiered frock. But wait, let’s not stop at only the dresses. Why not buy some pearls and shoes to complete the outfit. And don’t forget about the bridesmaids, they got a section of their own too.

Considering the nature of the niche, this venture could suffer a quick death. Namely because brides are extremely picky over what they will wear on the big day, and they need personal service for fittings. This isn’t just any dress you just purchase online and return it if it doesn’t fit. The wedding dress fulfills a fantasy beyond any other dress a woman will wear in her lifetime. And since this collection is available online only, this is a great disservice to brides on the hunt.