Simons DJing it up with tshirt collection and live painting

Saturday Aug. 30th, there’ll be an event thrown by Simons at two of their locations, the one on downtown Ste-Catherine and the other at Ste-Foy. The event calls for a DJ spinning some special tracks and live painting from local artists. The party is actually hosted by DJab, a street clothing line for men being exclusively sold at Simons for the occasion.

If you’ve passed by Simons, there’s actually a listening station outside the store where you can preview the compilation album called “I See The Light” that will be sold for the event. From my impression, it’s one of those electro 80s inspired albums, which isn’t too shabby to listen to on a Sunday morning to pump you up in the morning.

While H&M may have had Lindsay Lohan’s girlfriend spin at the opening of the downtown store, it’s an interesting coincidence that Simons will collaborate with musical and street artists with much fanfare for a new collection they’ve just acquired. It’s especially notable that this is all for the men’s collection, which often gets overlooked and rarely receives any attention from the media. For a department store, Simons has done everything to keep its inventory fresh, exclusive and young, pushing past the traditional boundaries of department stores and really turning it into a fun shopping experience.

We can see that music is increasingly sharing the spotlight with fashion, which really has always been the case since the inception of popular music. We can associate music and looks with the 60s, 70s, 80s, and 90s. Music has really caught the eye of fashion.

Expect the party to go down at Simons from 12pm to 4pm on Saturday, I’ll be there to take in the scene and take pictures.