Morgan’s was before my time, so I’m not really aware of how nostalgic it would be for shoppers unless you’re old enough to know. But it doesn’t mean that an old brand can’t attract new customers if the right marketing and managing skills come along. However, revitalizing an old brand name in the fashion business is very difficult to bring back from the dead. Though you may have enjoyed department stores of yesteryears, something must have happened that their business strategy (or management) couldn’t withstand the test of time with changing fashions and consumer tastes. Just as The Bay had faced in the past decade and it has ended in a possible brand replacement to Lord & Taylor due to a lack of vision in positioning itself in the fashion market.

Honestly, I’m not a fan of Holt Renfrew either, especially with their sales staff sizing you up the moment you walk in. It’s difficult to enjoy perusing through the aisles what with so many brands cluttered in small spaces that it’s difficult to simply enjoy looking at clothes. Staff training should include not treating non-affluent customers like diseases imho.

I have always imagined that it would be brilliant to bring back to Morgans name to Montreal in the form of Henry Morgan & Co. Montrealers remember the store fondly and it could add to our uniqueness within Canada.