H&M flagship opens Aug 14th at noon - smaller one Aug 28th

H&M can now be dubbed as Hu-Mongous, according to The Gazette, it will be 15,000 sq.ft of space. The Grand Opening starts at noon and the first 250 shoppers will get a gift card worth $10 to $200, and each customer who purchases on opening day will get a special gift.

I gotta hand it to them, corporately, they know how to make business. Attracting fashionable clothes at cheap prices, smack in the middle of downtown (will Simons feel the heat of competition?), and enticing shoppers by giving them armloads of freebies. It’s a lethal combo, how can any mass consumer resist?

H&M workers f33r the crowd.

Come November my lovelies, nobody will be safe.

For some reason I get the feeling the 2nd H&M store on St-Catherine West is gonna suffer. But then again, I could be wrong.

P.S. I’ll probably hang out on the street to take pictures, but I stand by my choice, I refuse to buy.