To have an opinion or no?
My trip to DC included some great insight from a relative who writes for one of the big newspapers in DC and gave me some useful advice. She told me that the senior fashion editor of the newspaper had quit the paper a few years back in favor to work for the so-called Carrie Bradshaw’s “Mecca” of all magazines – Vogue. She lasted 6 months and quit.
Her reason? Writing for a magazine had too much pressure to be positive ALL the time. If a brand’s collection is perceived as bad for the season, they simply don’t write about it at all. Instead they would focus on the brands they deemed good. Being bred from a newsroom where there needs to be a heart to the story which includes fact checking, interviews, and unraveling the truth (whether good or bad) – there wasn’t any of that at Vogue.
You may find the occasional insightful article, the most notable I’ve read recently in Harper’s Bazaar’s September 2007 issue, “Everyone’s a fashion critic” by Pulitzer Prize acclaimed writer Robin Ghivan (The Washington Post‘s fashion editor). But as a whole, it’s hard to be negative in a magazine, I can vouch that as a writer for Gloss. It’s not that there’s anything to hide really, I enjoy doing interviews and all of them so far have been humble and super nice people. But after a while, it gets redundant. Newspapers have an edge that will allow you to express your opinions if given you can back up your statements.
Being a fashion editor at a newspapers does have its drawbacks. Opinions dished in newspapers can hurt brands, resulting in bans from certain fashion shows. Nobody has been spared, even the almighty Wall Street Journal, The NY Times, The International Herald Tribune, and Newsweek writers have been banned from attending shows, from Louis Vuitton to Armani, for their comments. Frankly though, kudos to these women who have the experience and most importantly – who have their eyes wide open. These women are not easily swayed by the glamour and lavish parties. Oh sure, they’ll attend the parties, but by no means would it bribe them in counting a collection as fabulous if it doesn’t live up to certain standards or capability. What makes them so qualified in critiquing you ask? Perhaps it’s because they don’t blindly follow the herd, that they don’t just gobble up what every designer has to offer. Not only that, they have experience under their belt and they haven’t abandoned their investigative journalistic skills.
Hilary Alexander, for The Daily Telegraph UK, is perhaps the exception to the investigative journalistic style for a newspaper. Although Hilary would rarely express her opinion on collections, she certainly makes up for it by concisely writing show reviews with the pen of a novelist. Her choice of words build and create fantastical atmosphere that one can only dream of how beautiful these runway shows are in real life. She’s incredibly talented on this end, and so I forgive her for lacking an opinion.
With my experience in fashion magazine writing, I feel that here you would have to stretch your creative writing skills by indulging the reader into the fantasy that fashion is portraying. That, in some respect, requires quite a good deal of skills in order to achieve this mystical world for the reader. How do you convince your readers that the latest designer you’re presenting is hot stuff and why? What makes them special? I’ve been struggling with this since I’ve started, but learned a great deal along the way. I do believe at the end of the day that my heart belongs in having an opinion on fashion and digging deeper to unravel the truth and mystery behind the fashion facade.
Image credit: Patrick McMullan for Harper’s Bazaar



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