Taking it On At The Flip-Zone

Traipsing across Facebook, among the many advertising “comments” in the Montreal Fashion group, one site caught my eye called “Flip-Zone,” a new online fashion magazine.

Based in Paris, this online fashion site opened is doors just last week. With over 250 collections to browse through, Flip-Zone has made considerable progress where other online fashion magazines may lack. True to its name, it’s a website full of “flippable” pages (it looks like there’s an epidemic of flipping websites), not only that, we’re also allowed to zoom in each image, send it to a friend, click on an ad page and brought to their landing page, you can even create your own flipbooks to share with friends.

Montreal’s high end swimwear brand Aqua Di Lara’s flipbook.

The magazine also focuses on numerous non-popular (but still posh) designers in a variety of different fashion arenas such as wedding dresses, lingerie, accessories, bathing suits and sportswear. With a brief fashion profile intro on the first page, each flipbook contains only editorials (many of them runway shots) available in high quality.

Flip-Zone is optimized truly for the websurfer’s confort and joy by making their website available in different screen resolutions. From 1024×768 to 1600×1050, this is what digital fashion should be all about. High resolution for high fashion, as it was meant to be.

Sorry English-natives, the site is French-only. But they’re still in Beta, so who knows, maybe they’ll be able to afford to translate it one day.