The Big O in “No”
Ok. We get it. Sex sells. You would think advertisers think of us as a little bit evolved past sheep mentality, but apparently as 20-something consumers, we won’t notice the difference.
And what do we get? This campaign for Parasuco‘s Fall/Winter 2007 collection.
What is going on? Are we talking about jeans or are we focusing on the kama sutra and perfectly shaped buttocks? I’ve learned a few things in Graphic Design school, and one of the questions asked “Where does your gaze fall upon first when you look at an image?” Should I even go on about what comes first in those images?
This reminds me of the shockingly appalling and tasteless web intro campaign for Tom Ford’s new fragrance for men. You’d expect better from Parasuco.
I think subtlety in fashion advertising is truly lacking these days.
November 8th, 2007 at 12:00 pm
ok…so I had seen the individual pics of the Tom Ford campaign which had no effect on me. But seeing all images in sequence like that…oh jeez. Are you frikin kidding me? I agree with you in terms of the lack of subtlety in fashion. The Parasuco campaign looks like it is imitating something cooler with a sprinkle of the beginning credits of Seven…unimpressed.
November 8th, 2007 at 12:22 pm
Thing is, Parasuco is usually pretty classy about their lines, with Parasuco Cult for the more “luxe” oriented person, and Mademoiselle which is really nice and feminine. Even their flagship store on St-Catherine is pretty posh. I find this campaign to tarnishing some credibility on their end.