Eye Candy, The Volumes Launch
According to today’s The Gazette, a new kind of fashion magazine has been lauched during the L’Oréal Fashion Week last month called “Eye Candy, The Volumes” or “Voyeur de la Mode” by Eye Candy Media, a UK-based advertising giant screen company . The new publication will be based in Montreal and will not feature any written articles but simply a collection of fashion editorial spreads by the world’s most talented fashion photographers.
A page from the October issue with a peek of the next page. Notice the video screen up on the right page.
Their website contains an online version of the magazine where visitors can flip through the pages like a real magazine, sometimes containing videos. The first time I’ve seen this page flipping animation done was on Clear Magazine’s website (though it’s been under reconstruction for ages). The whole feeling is very reminiscent of Iconique’s fashion editorials, a fashion magazine which publishes exclusively on the web, integrating Flash to interact with the user. It’s not surprising though as Montreal’s own Yanick Déry has collaborated with Iconique before and may have influenced publishers in spinning off a fashion publication with a similar chicness of a black background and editorial concept.
It’s a great breath of fresh air when it comes to Montreal fashion publications, I’m sure I’ll be picking up my copy soon. However, the concept is hardly anything new. Perhaps you can call me a cynical fashion lover, but when it comes to fashion publications, after getting a taste of Clear, Iconique, Another Magazine, and IssueOne, I’m sort of waiting for something a little more different.
